ChatGPT Ads are adding visual formats and measurement partners — is anyone actually shifting spend there?
The marketing-trend roundups for this week (week of Oct 12) all flag the same two things: ChatGPT Ads adding visual formats plus third-party measurement partners, and AI shopping answers favoring big retailers. I run a small SaaS and most of my acquisition is still Google Performance Max. Before I burn budget testing, I want real signal: has anyone here actually run ChatGPT ads with the visual formats and measured lift? What did your CPC/CPA look like vs search, and did the measurement partner data line up with your own analytics?
1 answer
- Test with $500, not $5k
Advertiser here, small budget, and I have been burned by every new ad inventory hype cycle since Facebook video. The playbook is always: cap a test at $500, run identical creative in your best current channel, and measure with YOUR OWN analytics, not their dashboard. The measurement partners help, but remember who pays them. Until I see one peer post real CPA numbers that beat search, this sits in the same bucket as AI shopping answers favoring big retailers: the platforms monetizing the attention first and proving value second. Organic + search is still free. Start there.