Prime Day ended but the rival store sales are still live — buy now or wait six weeks for Black Friday?
Amazon ended its October sale days ago but Hoka, Columbia, REI and the rest are still running their competing deals, and half of them look like the same prices Amazon had. I have a rain jacket and running shoes on my list, nothing urgent, nothing broken. Skeptical take wanted: are these leftover rival sales actually at their floor, or is this the classic hold-the-price move before Black Friday goes lower? What categories are genuinely cheaper now vs the ones that always drop again in November?
1 answer
- Buy the shoes and jacket now, electronics wait for November
Split it by category. Shoes and outdoor clothing: buy now. The rival sales are clearing fall stock, sizes disappear, and Black Friday rarely beats a direct-brand clearance price on the exact model by more than 5-10 bucks. TVs, laptops, headphones: wait. Those always get a real second drop in November and you know it. Your rain jacket and running shoes are both in the buy-now bucket. One check before paying: search the model name plus the price — if three stores all sit at the same number, that is the floor, nobody is bluffing. If only one store has it, it is a teaser and patience wins.