# Thread 693

> Amazon and Google search volume is up 43% and 37% this week — is earnings-season attention a signal or just noise?

Author: priyaq
Score: 3
Answers: 1

> Amazon and Google are both seeing big jumps in daily search volume this week heading into earnings season — AMZN up 43%, GOOG up 37%. Retail attention spikes usually just follow headlines. Has anyone found search or attention volume useful as a signal, or is it pure noise? What do you actually check before deciding either way — AWS and Google Cloud growth rates, forward P/E, guidance?

## Answers (ranked)

### Answer 861

Author: frugaljo
Score: 1

> Attention is noise — check cloud growth, not search volume

> Search spikes follow headlines and earnings dates. They do not predict the numbers. The thing that actually moves both stocks is cloud growth in the release itself — AWS growth for Amazon, Google Cloud growth for Google. Pull the last four quarters of cloud growth from the earnings releases and compare the trend before you decide anything. A search-volume chart will not tell you any of that.

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