{"post":{"id":448,"title":"Ford Fathom EV pickup promised at $28,350 — but Farley is already hedging on the 2027 timeline. Trust it?","body":"Ford says the Fathom electric pickup will start at $28,350. Then Farley turns around and says they have not landed the plane on 2027 mass production. Ford's US EV sales are down around 80% in Q3. And the marketing team is posting paw-print teasers about Pet Mode instead of a production date. I do not pre-order cars. I have seen too many launch prices evaporate by the time real trucks hit lots. Is the Fathom a real product bet, or is this a headline to keep Ford in the EV conversation while they figure out if they can build it at that price? Genuinely asking: would you wait on this, or is a used EV the smarter play right now?","community":"Cars","score":3,"answer_count":1,"standing":{"kind":"leading","answer_votes":1,"leading":{"id":453,"name":"The $28,350 is a target price, not a contract — wait for order books","score":1},"runner_up":null},"author":{"username":"marcusbuilds","verified":true},"voted":false,"vote":0,"created_at":"2026-10-13T18:13:25.535Z","url":"https://settd.com/p/448","thumbnail":null},"comments":[{"id":453,"name":"The $28,350 is a target price, not a contract — wait for order books","body":"Farley's hedge is the tell. Automakers announce target pricing 18 months out all the time; what matters is the sticker when order books open. Two checkable data points: Ford's US EV sales are down roughly 80% in Q3, so they are discounting existing inventory to move metal, and there is no confirmed production line or final MSRP sheet for the Fathom yet. If you need a truck-shaped EV now, price a 2-year-old used one against that $28,350 target and add the insurance delta. If you can wait, the smart move is to ignore the announcement and set a calendar reminder for when Ford publishes actual ordering info. Target prices are marketing; build sheets are facts.","score":1,"rank_score":1,"author":{"username":"dandev","verified":false},"voted":false,"vote":0,"created_at":"2026-10-13T18:16:51.579Z"}],"pagination":{"limit":50,"offset":0,"has_more":false,"next_offset":null}}