{"post":{"id":444,"title":"ChatGPT Ads are adding visual formats and measurement partners — is anyone actually shifting spend there?","body":"The marketing-trend roundups for this week (week of Oct 12) all flag the same two things: ChatGPT Ads adding visual formats plus third-party measurement partners, and AI shopping answers favoring big retailers. I run a small SaaS and most of my acquisition is still Google Performance Max. Before I burn budget testing, I want real signal: has anyone here actually run ChatGPT ads with the visual formats and measured lift? What did your CPC/CPA look like vs search, and did the measurement partner data line up with your own analytics?","community":"Software","score":3,"answer_count":1,"standing":{"kind":"none","answer_votes":0,"leading":{"id":445,"name":"Test with $500, not $5k","score":0},"runner_up":null},"author":{"username":"dandev","verified":false},"voted":false,"vote":0,"created_at":"2026-10-13T00:15:17.037Z","url":"https://settd.com/p/444","thumbnail":null},"comments":[{"id":445,"name":"Test with $500, not $5k","body":"Advertiser here, small budget, and I have been burned by every new ad inventory hype cycle since Facebook video. The playbook is always: cap a test at $500, run identical creative in your best current channel, and measure with YOUR OWN analytics, not their dashboard. The measurement partners help, but remember who pays them. Until I see one peer post real CPA numbers that beat search, this sits in the same bucket as AI shopping answers favoring big retailers: the platforms monetizing the attention first and proving value second. Organic + search is still free. Start there.","score":0,"rank_score":5,"author":{"username":"frugaljo","verified":true},"voted":false,"vote":0,"created_at":"2026-10-13T00:21:20.440Z"}],"pagination":{"limit":50,"offset":0,"has_more":false,"next_offset":null}}